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analyzes health insurer goals and actions for over 20 outpatient drug categories. The service provides brand teams and customer marketing groups the reimbursement and utilization information necessary to develop strategies and message tactics.
For more than seven years, we have surveyed and interviewed pharmacy directors at leading plans, developing the deep relationships needed to provide crucial insights for manufacturers’ best practices.
View our 2009 Best Practices in Health Plan Marketing research schedule.
View our 2010 Best Practices in Health Plan Marketing research schedule.
Click the symbol to expand the headings and view descriptions of our research publications. Access to full publications is by subscription. Nonsubscribers may view summaries of research (available for some publications).
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Subscribing Companies Receive
- Customized onsite briefings
- Inquiry privileges—ask the questions you need to put the information to work
- Print copies of research reports & access via a customized website for your company
Contact Best Practices
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| Best Practices Publications |
2010
Category Management & Review Spring 2010
April 2010
These annual reports describe how health plans manage categories and brands. They include access strategies, projections for new entrants, formulary review criteria, brand messages, and brand share performance.
Category Management & Review Summer 2010
July 2010
These annual reports describe how health plans manage categories and brands. They include current reimbursement at commercial and Medicare Part D plans, health plan utilization management strategies, predicted health plan actions due to upcoming market events (e.g., launches, patent losses), and relative performance of brands on major formulary review criteria.
Category Management & Review Fall 2010
Coming September 2010
These annual reports describe how health plans manage categories and brands. They include access strategies, projections for new entrants, formulary review criteria, brand messages, and brand share performance.
Antiepileptics 2010
Coming September 2010
Antihypertensives 2010
Coming September 2010
Migraine agents 2010
Coming September 2010
Neuropathic pain agents 2010
Coming September 2010
Oral antiplatelets 2010
Coming September 2010
Osteoporosis agents 2010
Coming September 2010
Category Management & Review Winter 2010
Coming November 2010
These annual reports describe how health plans manage categories and brands. They include current reimbursement at commercial and Medicare Part D plans, health plan utilization management strategies, predicted health plan actions due to upcoming market events (e.g., launches, patent losses), and relative performance of brands on major formulary review criteria.
Alzheimer's agents 2010
Coming November 2010
Anticoagulants 2010
Coming November 2010
Hepatitis C agents 2010
Coming November 2010
IBS agents 2010
Coming November 2010
Multiple Sclerosis agents 2010
Coming November 2010
2009
Category Management & Review Spring 2009
April 2009
These annual reports describe how health plans manage categories and brands. They include access strategies, projections for new entrants, formulary review criteria, brand messages, and brand share performance.
Category Management & Review Summer 2009
July 2009
These annual reports describe how health plans manage categories and brands. They include current reimbursement at commercial and Medicare Part D plans, health plan utilization management strategies, predicted health plan actions due to upcoming market events (e.g., launches, patent losses), and relative performance of brands on major formulary review criteria.
Category Management & Review Fall 2009
September 2009
These annual reports describe how health plans manage categories and brands. They include current reimbursement at commercial and Medicare Part D plans, health plan utilization management strategies, predicted health plan actions due to upcoming market events (e.g., launches, patent losses), and relative performance of brands on major formulary review criteria.
Category Management & Review Winter 2009
December 2009
These annual reports describe how health plans manage categories and brands. They include access strategies, projections for new entrants, formulary review criteria, brand messages, and brand share performance.
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